The Global Studies Journal
This study examines the effects of economic globalization on competitive situations of local firms in a small economy, the strategic responses of these firms to the competitive developments, and marketing and financial performance outcomes of these strategies. Findings indicate both beneficial and deleterious effects of economic globalization on domestic competitive situations. Findings also indicate variations in strategic responses and performance outcomes of local firms. Implications are presented along with recommendations for future research.
Akhter, Syed H. and Pounder, Paul, "Economic Globalization and Caribbean Economies: Competitive Developments, Strategic Response, and Performance" (2008). Marketing Faculty Research and Publications. 16.