The Future US Business Environment with Strategic Marketing Implications for European Exporters
Format of Original
European Journal of Marketing
The views of Fortune 500 vice‐presidents of marketing and planning concerning future competitive environments, technological developments, political developments and marketing mix variables are presented. The composite picture developed from their world views helps highlight the strategic business areas that international marketers, especially exporters to the USA, should seriously examine before developing their international marketing strategies.
Akhter, Syed and Laczniak, Gene R., "The Future US Business Environment with Strategic Marketing Implications for European Exporters" (1989). Marketing Faculty Research and Publications. 181.