Title
Ethical Reasoning and Marketing Decisions
Document Type
Contribution to Book
Language
eng
Publication Date
2006
Publisher
Pearson Prentice Hall
Source Publication
Marketing Ethics: Cases and Readings
Source ISSN
0131330888
Recommended Citation
Murphy, Patrick E.; Laczniak, Gene R.; Bowie, Norman E.; and Klein, Thomas A., "Ethical Reasoning and Marketing Decisions" (2006). Marketing Faculty Research and Publications. 205.
https://epublications.marquette.edu/market_fac/205
COinS
Comments
"Ethical Reasoning and Marketing Decisions," in Marketing Ethics: Cases and Readings, edited by Patrick E. Murphy and Gene R. Laczniak. Upper Saddle River, NJ : Pearson Prentice Hall, 2006: 1-42. Publisher Link.