Title

Ethical Reasoning and Marketing Decisions

Document Type

Contribution to Book

Language

eng

Publication Date

2006

Publisher

Pearson Prentice Hall

Source Publication

Marketing Ethics: Cases and Readings

Source ISSN

0131330888

Comments

"Ethical Reasoning and Marketing Decisions," in Marketing Ethics: Cases and Readings, edited by Patrick E. Murphy and Gene R. Laczniak. Upper Saddle River, NJ : Pearson Prentice Hall, 2006: 1-42. Publisher Link.

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