Document Type
Contribution to Book
Language
eng
Publication Date
2016
Publisher
Edward Elgar Publishing
Source Publication
Ethical Innovation in Business and the Economy
Source ISSN
978 1 78471 996 8
Recommended Citation
Laczniak, Gene R. and Santos, Nicholas J. C., "The Integrative Justice Model: Fair, Ethical, and Innovative Marketing to the Poor" (2016). Marketing Faculty Research and Publications. 212.
https://epublications.marquette.edu/market_fac/212
Comments
Published version. "The Integrative Justice Model: Fair, Ethical, and Innovative Marketing to the Poor," in Ethical Innovation in Business and the Economy. Eds. Georges Enderle and Patrick E. Murphy. Cheltenham, UK: Edward Elgar Publishing, 2016: 261-280. Publisher link. © 2016 Edward Elgar. Used with permission.