Political Risk: A Structural Analysis

Authors

Syed Akhter, Marquette UniversityFollow
Robert F. Lusch, University of Oklahoma Norman CampusFollow

Document Type

Article

Language

eng

Publication Date

1987

Publisher

Emerald

Source Publication

Advances in International Marketing

Source ISSN

1474-7979

Abstract

This article argues that as a society restructures its polity and economy to evolve and better perform societal functions, political risk arises. Thus political risk is unavoidable since all societies must change and evolve or become extinct. The societies that have the best evolutionary potential, and thus are the most attractive for foreign business expansion, arc those that have the proper ha lance between openness and closedness and stability and flexibility. Examining the phenomenon of political risk as an evolving process within 11 social system allows us to synthesize the existing literature on the subject, develop conceptual framework, suggest new research directions in the area of political risk and foreign business. and recommend possible strategic orientations for managing political risk in foreign business.

Comments

Advances in International Marketing, Vol. 2 (1987): 81-101. Publisher link.

Recommended Citation

Akhter, Syed and Lusch, Robert F., "Political Risk: A Structural Analysis" (1987). Marketing Faculty Research and Publications. 216.
https://epublications.marquette.edu/market_fac/216