Some Prescriptions for Marketing

Authors

Patrick E. Murphy, Marquette UniversityFollow
Gene R. Laczniak, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

Winter 1981

Publisher

Honor Society of Phi Kappa Phi

Source Publication

National Forum: The Phi Kappa Phi Journal

Source ISSN

0162-1831

Comments

Published version. National Forum: The Phi Kappa Phi Journal, Vol. 61, No. 1 (Winter 1981): 49-50, 54. Publisher link. © 1981 Honor Society of Phi Kappa Phi. Used with permission.

Recommended Citation

Murphy, Patrick E. and Laczniak, Gene R., "Some Prescriptions for Marketing" (1981). Marketing Faculty Research and Publications. 244.
https://epublications.marquette.edu/market_fac/244