Title

International Market Entry Strategies and Level of Involvement in Marketing Activities

Document Type

Contribution to Book

Language

eng

Publication Date

1989

Publisher

Lexington Books

Source Publication

International Strategic Management

Source ISSN

0669201081

Comments

"International Market Entry Strategies and Level of Involvement in Marketing Activities," in International Strategic Management edited by Anant R. Negandhi and Arun Savara. Lexington, Mass. : Lexington Books, 1989: 157-172. Publisher link.

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