Document Type

Contribution to Book

Language

eng

Publication Date

1989

Publisher

Lexington Books

Source Publication

International Strategic Management

Source ISSN

0669201081

Comments

Published version. "International Market Entry Strategies and Level of Involvement in Marketing Activities," in International Strategic Management edited by Anant R. Negandhi and Arun Savara. Lexington, Mass. : Lexington Books, 1989: 157-172. Publisher link. © 1989 Lexington Books. Used with permission.

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