Document Type

Article

Language

eng

Publication Date

Spring 2021

Publisher

Taylor & Francis

Source Publication

Marketing Education Review

Source ISSN

1052-8008

Abstract

Developing professionalism skills in the classroom is vital to the business college experience as educators strive to ensure preparedness and success of their graduates. Marketers especially need enhanced professionalism training, as their careers involve interactions with many constituents. In this paper, the authors develop a semester-long emphasis on professionalism that introduces the concept, embeds its importance throughout the course with discussion and relevant exercises, and includes a component to monitor and evaluate professional behavior. Assessments at the beginning and end of the semester provide evidence for learning outcomes, both quantitatively and qualitatively, that speak to the effectiveness of its implementation.

Comments

Accepted version. Marketing Education Review, Vol. 31, No. 1 (Spring 2021): 41-52. DOI. © 2021 Taylor & Francis. Used with permission.

Available for download on Thursday, September 01, 2022

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