Internationalizing Business Curriculum: Considerations and Applications
Journal of Transnational Management Development
The trend towards internationalizing the business curriculum is undoubtedly one of the most significant developments in academia. Recognizing the importance of imbuing students with a global perspective, business schools, one after the other, are either developing new courses with an international focus or incorporating international materials in existing courses. As the internationalization process continues, pedagogical concerns such as course content, teaching approach, student evaluation, and course improvement are at the center Stage.
Akhter, Syed H. and Ahmed, Zafar U., "Internationalizing Business Curriculum: Considerations and Applications" (1996). Marketing Faculty Research and Publications. 54.