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Business Horizons

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When both product and
resource markets are turbulent
and disruptive, competitive
advantage has to be continually
renewed. But a firm can do this only
by managing its knowledge. Using two
elements of strategic planning—scenario
building and internal situation analysis—
managers can map and integrate knowledge to
gain a sustainable competitive edge in today’s
hypercompetitive markets.


Accepted version. Business Horizons, Vol. 46, No. 1 (January/February 2003): 19-24. DOI.

NOTICE: this is the author’s version of a work that was accepted for publication in Business Horizons. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Business Horizons, VOL 46, ISSUE 1, (January-February 2003) DOI.

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