Document Type


Publication Date

Fall 2001

Source Publication

Journal of Public Policy & Marketing

Source ISSN



It has been almost nine years since I concluded my term as the fifth editor of Journal of Public Policy & Marketing (JPP&M). As indicated in my outgoing “Editor’s Statement” (2001), I consider it a tremendous honor to have served as editor for a journal that has evolved into one of the leading outlets for scholarly work in the marketing field. However, as most former editors will acknowledge, it can be best described as an ever-changing journey, with peaks and valleys in the evolution process. Therefore, the purpose of this article is to reflect on my tenure and background, my objectives for the journal, initiatives that were tried (including what worked and what didn’t), special issues and sections, and award-winning articles and reviewers. I conclude with a closing set of thoughts and reflections for future JPP&M editors, authors, reviewers, and readers.


Published version. Journal of Public Policy & Marketing, Vol. 20, No. 2 (Fall 2001): 149-150. DOI. © 2001 American Marketing Association. Used with permission.

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