Brands and Their Meaning Makers
Document Type
Contribution to Book
Publication Date
2008
Source Publication
Handbook of Consumer Psychology
Recommended Citation
Allen, Chris T.; Fournier, Susan; and Miller, Felicia, "Brands and Their Meaning Makers" (2008). Marketing Faculty Research and Publications. 98.
https://epublications.marquette.edu/market_fac/98
COinS
Comments
"Brands and their Meaning Makers" in Handbook of Consumer Psychology. Eds. Curtis P. Haugtvedt, Paul Herr, Frank R. Kardes. Taylor & Francis, 2008, pp 781-822. Permalink.