Tom Altstiel and Jean M. Grow
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising.
In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Curtis L. Carter
For readers looking for insights into key issues linking current Eastern and Western views on the arts, aesthetics, and philosophy, Unsettled Boundaries offers fresh and insightful perspectives on current issues as seen by leading Chinese and Western scholars. Represented in the volume are previously unpublished essays of Nöel Carroll, Garry Hagberg, Richard Shusterman, and Jason Wirth alongside writings of Chinese peers Gao Jianping, Peng Feng, Liu Yuedi, Wang Chunchen and Cheng Xiangzhan. The essays in this volume draw attention to evolving cultural and philosophical connections linking the cultures of East and West, while taking note of important differences in the respective cultures. These connections draw upon both traditional Confucian ideas and Chinese Marxist-Leninist aesthetics as well as western pragmatism, somaesthetics, and Wittgenstein-based analytic philosophy. Alongside these philosophical currents, are reflections on issues linking globalization to contemporary Balinese, Chinese, and Japanese arts, by Curtis Carter, Stephen Davies, Garry Hagberg, and Mary Wiseman.
John B. Davis and Robert McMaster
The analytical approach of standard health economics has so far failed to sufficiently account for the nature of care. This has important ramifications for the analysis and valuation of care, and therefore for the pattern of health and medical care provision. This book sets out an alternative approach, which places care at the center of an economics of health, showing how essential it is that care is appropriately recognized in policy as a means of enhancing the dignity of the individual.
Whereas traditional health economics has tended to eschew value issues, this book embraces them, introducing care as a normative element at the center of theoretical analysis. Drawing upon care theory from feminist works, philosophy, nursing and medicine, and political economy, the authors develop a health care economics with a moral basis in health care systems. In providing deeper insights into the nature of care and caring, this book seeks to redress the shortcomings of the standard approach and contribute to the development of a more person-based approach to health and medical care in economics.
Health Care Economics will be of interest to researchers and postgraduate students in health economics, heterodox economists, and those interested in health and medical care.
Scholars often assume that the nature of Mesopotamian kingship was such that questioning royal authority was impossible. This volume challenges that general assumption, by presenting an analysis of the motivations,methods, and motifs behind a scholarly discourse about kingship that arose in the final stages of the last Mesopotamian empires. The focus of the volume is the proliferation of a literature that problematizes authority in the Neo-Assyrian period, when texts first begin to specifically explore various modalities for critique of royalty. This development is symptomatic of a larger discourse about the limits of power that emerges after the repatriation of Marduk's statue to Babylon during the reign of Nebuchadnezzar I in the 12th century BCE. From this point onwards, public attitudes toward Marduk provide a framework for the definition of proper royal behavior, and become a point of contention between Assyria and Babylonia. It is in this historical and political context that several important Akkadian compositions are placed. The texts are analyzed from a new perspective that sheds light on their original milieux and intended functions.
Gholamhossein G. Hamedani and Mehdi Maadooliat
This monograph is, as far as the authors have gathered, the first one of its kind which presents various characterizations of many important and continuous distributions. It consists of six chapters. The first chapter lists cumulative distribution functions, probability density functions, hazard functions and reverse hazard functions of one hundred thirty-six important univariate continuous distributions. Chapter Two provides characterizations of these distributions based on the ratio of two truncated moments. Chapter Three takes up the characterizations of some of these distributions in terms of their hazard functions. Chapter Four deals with the characterizations of some of these distributions based on their reverse hazard functions. Characterizations of some of these distributions based on the conditional expectations of certain functions of the random variable are presented in Chapter Five. Finally, to make this book self-contained, we present the characterizations of a large number of distributions (without their proofs) that have already been published by Hamedani and coauthors in Chapter Six. (Imprint: Nova)
Angelique Harris, Juan Battle, and Antonio Jay Pastrana Jr.
This book utilizes personal narratives and survey data from over 500 respondents to explore the diversity of experiences across Asian and Pacific Islander LGBT communities within the United States. Additionally, the authors document and celebrate many of the everyday strengths and strategies employed by this extraordinary population to navigate and negotiate their daily lives.
Angelique Harris, Juan Battle, and Antonio Jay Pastrana Jr.
This book utilizes personal narratives and survey data from over 2,100 respondents to explore the diversity of experiences across Black LGBT communities within the United States. The authors document and celebrate many of the everyday strengths and strategies employed by this extraordinary population to navigate and negotiate their daily lives.
Angelique Harris, Juan Battle, and Antonio Jay Pastrana Jr.
This book utilizes personal narratives and survey data from over 1,100 respondents to explore the diversity of experiences across Latinx LGBT communities within the United States, including Puerto Rico. The authors document and celebrate many of the everyday strengths and strategies employed by this extraordinary population to navigate and negotiate their daily lives.
Angelique Harris and Alia R. Tyner-Mullings
The Sociology Student's Guide to Writing is a brief, economical reference work that gives practical advice about the writing tasks and issues that undergraduate students face in their first sociology courses. Along with more traditional topics, it incorporates valuable information about composing emails, writing for online forums, and using technology for information-gathering and note-taking. Used by itself or in combination with other texts, this book will increase the quality of student writing and enhance their knowledge of how sociologists communicate in writing.
Sarah Knox and Clara E. Hill
Although clients disclose many of their concerns to therapists, they often choose to conceal some of their concerns as well. Equally, therapists occasionally reveal something of themselves to clients via therapist self-disclosure, but typically keep the focus on clients. Such disclosure, whether by clients or therapists, is seldom easy, and is instead often fraught with questions as to what, how much, and why to disclose, as well as concerns regarding the consequences of disclosure. Clearly, disclosure (or the lack thereof) is an important phenomenon of the therapy endeavour.
The chapters included in this book examine various aspects of the disclosure and concealment phenomena, whether from client or therapist perspective. Contributions examine the relationship of therapist self-disclosure to alliance and outcome; the phenomenon of therapist self-disclosure in psychodynamic therapy; client concealment and disclosure of secrets in therapy; young adults’ disclosures in psychotherapy and on Facebook; and lying in psychotherapy. Each offers intriguing insights into the disclosure, or lack of disclosure, in psychotherapy, from the therapist or client perspective. This book was originally published as a special issue of Counselling Psychology Quarterly.
Chima J. Korieh and Raphael Chijioke Njoku
This book is about the Igbo people of Southeastern Nigeria and their changing ways of life in a globalized world. Here we conceive globalization as "the compression of the world and the intensification of consciousness of the world as a whole." While change is as constant as the human journey from the moment of conception to the point of death, European colonialism starting from the late nineteenth century brought new dynamics that would change the face of Africa forever. Yet, the past five decades have revealed that the new pace of change is not slowing down soon. New technological breakthroughs and swift means of communication have facilitated the interaction of peoples from all corners of the world with exchange of cultures and ideas at a pace never experienced in history. While the result of globalization, in all its meanings, has been both exciting and confounding, concerns have arisen as to the manner with which Western cultural trends have permeated all corners of the globe with powerful potency. The various chapters in this book mirror both the observations and anxieties held by students of Igbo studies as alien habits and forces continue to infuse into the Igbo society; remaking the indigenous people’s ways of life in diverse ways.
Ulrich L. Lehner reintroduces Christians to the true God—not the polite, easygoing, divine therapist who doesn’t ask much of us, but the Almighty God who is unpredictable, awe-inspiring, and demands our entire lives. Stripping away the niceties with a sling blade, Lehner shows that God is more strange and beautiful than we imagine, and wants to know and transform us in the most intimate way.
With his iconoclastic new book God Is Not Nice, Lehner, one of the most promising young Catholic theologians in America, challenges the God of popular culture and many of our churches and reintroduces the God of the Bible and traditional Christianity. As Lehner writes in the book’s introduction, "We all need the vaccine of the true transforming and mysterious character of God: The God who shows up in burning bushes, speaks through donkeys, drives demons into pigs, throws Saul from his horse, and appears to St. Francis. It’s only this God who has the power to challenge us, change us, and make our lives dangerous. He sweeps us into a great adventure that will make us into different people."
This book is not safe. It may startle and annoy many people—including those who purport to teach and preach the Gospel, but are missing it, according to Lehner. God Is Not Nice intends to overthrow all of our popular misconceptions about God, inviting us to ask deeper questions about the nature of our lives and our relationship with him.
When you're finished with God Is Not Nice, you may find the idols you constructed in God’s name smashed, replaced with a God who will ask you to live an entirely different life full of hope and transformation.
Michael A. McCarthy
Why has old-age security become less solidaristic and increasingly tied to risky capitalist markets? Drawing on rich archival data that covers more than fifty years of American history, Michael A. McCarthy argues that the critical driver was policymakers' reactions to capitalist crises and their political imperative to promote capitalist growth.
Pension development has followed three paths of marketization in America since the New Deal, each distinct but converging: occupational pension plans were adopted as an alternative to real increases in Social Security benefits after World War II, private pension assets were then financialized and invested into the stock market, and, since the 1970s, traditional pension plans have come to be replaced with riskier 401(k) retirement plans. Comparing each episode of change, Dismantling Solidarity mounts a forceful challenge to common understandings of America’s private pension system and offers an alternative political economy of the welfare state.
McCarthy weaves together a theoretical framework that helps to explain pension marketization with structural mechanisms that push policymakers to intervene to promote capitalist growth and avoid capitalist crises and contingent historical factors that both drive them to intervene in the particular ways they do and shape how their interventions bear on welfare change. By emphasizing the capitalist context in which policymaking occurs, McCarthy turns our attention to the structural factors that drive policy change. Dismantling Solidarity is both theoretically and historically detailed and superbly argued, urging the reader to reconsider how capitalism itself constrains policymaking. It will be of interest to sociologists, political scientists, historians, and those curious about the relationship between capitalism and democracy.
J. Patrick Mullins
Dr. Jonathan Mayhew (1720–1766) was, according to John Adams, a “transcendental genius . . . who threw all the weight of his great fame into the scale of the country in 1761, and maintained it there with zeal and ardor till his death.” He was also, J. Patrick Mullins contends, the most politically influential clergyman in eighteenth-century America and the intellectual progenitor of the American Revolution in New England. Father of Liberty is the first book to fully explore Mayhew’s political thought and activism, understood within the context of his personal experiences and intellectual influences, and of the cultural developments and political events of his time. Analyzing and assessing his contributions to eighteenth-century New England political culture, the book demonstrates Mayhew’s critical contribution to the intellectual origins of the American Revolution.
As pastor of the Congregationalist West Church in Boston, Mayhew championed the principles of natural rights, constitutionalism, and resistance to tyranny in press and pulpit from 1750 to 1766. He did more than any other clergyman to prepare New England for disobedience to British authority in the 1760s—and should, Mullins argues, be counted alongside such framers and fomenters of revolutionary thought as James Otis, Patrick Henry, and Samuel Adams. Though many commentators from John Adams on down have acknowledged his importance as a popularizer of Whig political principles, Father of Liberty is the first extended, in-depth examination of Mayhew’s political writings, as well as the cultural process by which he engaged with the public and disseminated those principles. As such, even as the book restores a key figure to his place in American intellectual and political history, it illuminates the meaning of the Revolution as a political and constitutional conflict informed by the religious and political ideas of the British Enlightenment.
Patrick E. Murphy, Gene R. Laczniak, and Fiona Harris
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.
Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.
This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
Unlike the global North, “the ferment of Christianity” in the global South, among the majority of world people, has been astronomical. Despite the shift in the center of gravity of Christianity to the global South, intra-ecclesial tensions globally remain those of the relationship of culture to religion. The questions posed revolve around to what extent Western Christianity should be adapted to local cultures. Should we talk of Christianity in non-Western contexts or of majority world Christianity? Is it appropriate to describe the shift as the emergence of global Christianity or world Christianity? Should Christianity in the global South mimic Christianity in the global North, or can it be different in the light of the diversity of these cultures? Can Africans, Asians, Latin Americans, Europeans and North Americans – the entire global community – speak of God in the same way? This book is devoted to examining varieties of the intercultural process in world Christianity. It understands culture broadly as a common meaning upon which communities’ social order is organized. Culture in this sense is the whole life of people. It is the integrator of the filial bond holding people together and the various institutional structures – economic, technological, political and legal – that guarantee peace and survival in societies, states, and nations, both locally and internationally. As this book shows, the centrality of culture for world Christianity equally showcases the important position the scale of values occupies in world Christianity.
In this work, Andrei A. Orlov examines Jewish apocalyptic traditions about the angel Yahoel, tracing their conceptual impact on the development of later rabbinic and Hekhalot beliefs concerning the supreme angel Metatron. The author argues that the figure Yahoel, who became associated in Jewish apocalypticism with the distinctive aural ideology of the divine Name, provides an important conceptual key not only for elucidating the evolution of the Metatron tradition, but also for understanding the origins of the distinctive aural ideology prominent in early Jewish mystical accounts. Andrei A. Orlov suggests that the aural mould of Jewish apocalypticism exercised a decisive and formative influence on the development of early Jewish mysticism.
Negotiating Palestinian Womanhood: Encounters between Palestinian Women and American Missionaries, 1880s–1940s is the first analytical study to examine the American Quaker educational enterprise in Palestine since its establishment in the late nineteenth century during the Ottoman rule and into the British Mandate period. This book uses the Friends Girls School as a site of interaction between Arab and American cultures to uncover how Quaker education was received, translated, internalized, and responded to by Palestinian students in order to change their position within their society’s structural power relations. It examines the influence of Quaker education on Palestinian women’s views of gender and nationalism. Quaker education, in addition to ongoing social and political transformations, produced mixed results in which many Palestinian women showed emancipatory desires to change their roles and responsibilities in either radical, moderate, or conservative ways. As many of their writings in the 1920s and 1930s illustrate, Quaker ideals of internationalism, peace, and nonviolent means in conflict resolution influenced the students’ advocacy for cultural nationalism, Arab unity across tribal and religious lines, and responsible citizenship.
Daniel Béland, Philip Rocco, and Alex Waddan
Not five minutes after the Affordable Care Act (ACA) was signed into law, in March 2010, Virginia’s attorney general was suing to stop it. And yet, the ACA rolled out, in infamously bumpy fashion, and rolled on, fought and defended at every turn—despite President Obama’s claim, in 2014, that its proponents and opponents could finally “stop fighting old political battles that keep us gridlocked.” But not only would the battles not stop, as Obamacare Wars makes acutely clear, they spread from Washington, DC, to a variety of new arenas. The first thorough account of the implementation of the ACA, this book reveals the fissures the act exposed in the American federal system.
Obamacare Wars shows how the law’s intergovernmental structure, which entails the participation of both the federal government and the states, has deeply shaped the politics of implementation. Focusing on the creation of insurance exchanges, the expansion of Medicaid, and execution of regulatory reforms, Daniel Béland, Philip Rocco, and Alex Waddan examine how opponents of the ACA fought back against its implementation. They also explain why opponents of the law were successful in some efforts and not in others—and not necessarily in a seemingly predictable red vs. blue pattern. Their work identifies the role of policy legacies, institutional fragmentation, and public sentiments in each instance as states grappled with new institutions, as in the case of the exchanges, or existing structures, in Medicaid and regulatory reform.
"I began writing about power because I had so little," Octavia E. Butler once said. Butler's life as an African American woman--an alien in American society and among science fiction writers--informed the powerful works that earned her an ardent readership and acclaim both inside and outside science fiction. Gerry Canavan offers a critical and holistic consideration of Butler's career. Drawing on Butler's personal papers, Canavan tracks the false starts, abandoned drafts, tireless rewrites, and real-life obstacles that fed Butler's frustrations and launched her triumphs. Canavan departs from other studies to approach Butler first and foremost as a science fiction writer working within, responding to, and reacting against the genre's particular canon. The result is an illuminating study of how an essential SF figure shaped themes, unconventional ideas, and an unflagging creative urge into brilliant works of fiction.
Gerry Canavan and Darko Suvin
Returning to print for the first time since the 1980s, Metamorphoses of Science Fiction is the origin point for decades of literary and theoretical criticism of science fiction and related genres. Darko Suvin’s paradigm-setting definition of SF as «the literature of cognitive estrangement» established a robust theory of the genre that continues to spark fierce debate, as well as inspiring myriad intellectual descendants and disciples. Suvin’s centuries-spanning history of the genre links SF to a long tradition of utopian and satirical literatures crying out for a better world than this one, showing how SF and the imagination of utopia are now forever intertwined. In addition to the 1979 text of the book, this edition contains three additional essays from Suvin that update, expand and reconsider the terms of his original intervention, as well as a new introduction and preface that situate the book in the context of the decades of SF studies that have followed in its wake.
Tara Daly and Juan D. Ramos
Decolonial Approaches to Latin American Literatures and Cultures engages and problematizes concepts such as “decolonial” and “coloniality” to question methodologies in literary and cultural scholarship. While the eleven contributions produce diverse approaches to literary and cultural texts ranging from Pre-Columbian to contemporary works, there is a collective questioning of the very idea of “Latin America,” what “Latin American” contains or leaves out, and the various practices and locations constituting Latinamericanism. This transdisciplinary study aims to open an evolving corpus of decolonial scholarship, providing a unique entry point into the literature and material culture produced from precolonial to contemporary times.
Robert Doran, John D. Dadosky, and Bernard Lonergan
For the edition of A Second Collection prepared for the Collected Works of Bernard Lonergan, editors Robert M. Doran and John D. Dadosky have added archival materials directly related to almost every one of the papers, bringing the reader closer to the original compositions. The papers date from 1966 to 1973, and span the most creative period in Lonergan’s development. Two major themes run through these papers: the primacy of the fourth, existential level of human consciousness, and the significance of historical mindedness with all its implications for culture, hermeneutics, and phenomenological thinking. The theme of conversion makes a grand entrance in ‘Theology in Its New Context,’ a paper that charted the course for the unfolding of Method in Theology. This new edition makes extensive use of original manuscripts, variants in drafts of the essays, and hand-written corrections.
Robert Doran, John D. Dadosky, and Bernard Lonergan
The Incarnate Word contains the first four of five parts in Bernard Lonergan’s De Verbo Incarnato, a Latin textbook for the course he taught at the Gregorian University in Rome. Fully translated and annotated, it brings to a wider audience Lonergan’s major contribution to Christology, the doctrine concerning the person of Christ. In this work, Lonergan applies his unique theory of consciousness to the question of the nature of Christ, the book offers a rich and provocative treatment of Christ’s consciousness and his human knowledge.
The Incarnate Word presents the original Latin and the first-ever English translation of the text on facing pages. The volume includes not only the final text of De Verbo Incarnato but also material which Lonergan had rewritten or eliminated from the 1964 Gregorian University edition.
How do nations address the above health policy goals and respond to current challenges? As these four cases (United States, Germany, Canada, and South Africa) demonstrate, the answer lies in the underlying politics of health policy at work.
A gallery of books authored, co-authored, or edited by Marquette University faculty. The books in this series offer a snap-shot of the monograph publishing efforts of the university faculty. They are offered with a downloadable table of contents. Because of copyright concerns, the complete full text of these books is not available.
Printing is not supported at the primary Gallery Thumbnail page. Please first navigate to a specific Image before printing.