Qualitative Research Methods for Media Studies
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Description
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
ISBN
978-0-415-89022-9
Publication Date
9-25-2012
Publisher
Taylor & Francis (Routledge)
City
New York
Disciplines
Mass Communication
Comments
Bonnie S. Brennen. Qualitative Research Methods for Media Studies. New York: Taylor & Francis (Routledge), 2012. Permalink: www.routledge.com/books/details/9780415890229/.