Packaged Software Applications: Road to Improvement or Competitive Parity?

Authors

Mark Cotteleer, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

9-2002

Publisher

Cutter Consortium

Source Publication

Cutter Consortium Business-IT Strategies Executive Report

Source ISSN

1530-3472

Abstract

I may never be as famous a golfer as Tiger Woods, but the people who make Titleist golf clubs suggest (through their commercials) that I can still play at his level if I use the same equipment as he. Those who have seen me swing a club doubt that this is the case. As with the game of golf, the assumption that two firms that invest in the same technology will experience similar business results leaves ground for skepticism.

Comments

Cutter Consortium Business-IT Strategies Executive Report, (September 2002) Publisher Link.

Recommended Citation

Cotteleer, Mark, "Packaged Software Applications: Road to Improvement or Competitive Parity?" (2002). Management Faculty Research and Publications. 128.
https://epublications.marquette.edu/mgmt_fac/128