Packaged Software Applications: Road to Improvement or Competitive Parity?
Cutter Consortium Business-IT Strategies Executive Report
I may never be as famous a golfer as Tiger Woods, but the people who make Titleist golf clubs suggest (through their commercials) that I can still play at his level if I use the same equipment as he. Those who have seen me swing a club doubt that this is the case. As with the game of golf, the assumption that two firms that invest in the same technology will experience similar business results leaves ground for skepticism.
Cotteleer, Mark, "Packaged Software Applications: Road to Improvement or Competitive Parity?" (2002). Management Faculty Research and Publications. 128.