Format of Original
Graziadio Business Review
Following its development at Harvard Business School in the 1950s, the SWOT framework became a frequently used decision tool. While the complexity organizations confront in the modern business world has increased, SWOT provides an intuitive way to organize information into internal “Strengths and Weaknesses” and external “Opportunities and Threats.” Another reason that SWOT remains relevant is its flexibility that enables integrating other analysis tools. It also encompasses multiple steps of strategy development to cover analysis, formulating options, and implementation.
King, David R. and Peterson, Todd, "The Case of Microsoft's Surface Tablet: Going Behind the Strategy with SWOT" (2013). Management Faculty Research and Publications. 157.
Published version. Graziadio Business Review, Vol. 16, No. 2 (2013). Permalink. © 2013 Pepperdine University. Used with permission.
David R. King was associated with Iowa State University at the time of publication.