Generating Opportunity from Uncertainty

David King, Marquette University

Published version. Air Force Journal of Logistics, Vol. 32, No. 3 (2009): 48-53. Permalink. © 2009 Air Force Logistics Management Agency. Used with permission.


King talks about Generating Opportunity from uncertainty. While the world displays growing strategic uncertainty, a potential disconnect has developed between military and business leaders on the treatment of uncertainty. Better decisions are likely to be made under conditions where an organization can tolerate and manage greater amounts of uncertainty. As a result, the impact of uncertainty on organizations is more complex than has generally been recognized.