Race as a Dimension in Children's TV Advertising: The Need for More Research
Journal of Advertising
Most of the current research in the area of television advertising to children deal entirely with white populations. This exclusion of black subjects exists in spite of an abundance of research in education, sociology and psychology which suggests differences in the socialization of black and white children. The present article reviews major studies of television and children and black versus white child development. The authors conclude with several suggestions for further research.