Title

Race as a Dimension in Children's TV Advertising: The Need for More Research

Document Type

Article

Language

eng

Publication Date

1977

Publisher

Routledge

Source Publication

Journal of Advertising

Source ISSN

0091-3367

Abstract

Most of the current research in the area of television advertising to children deal entirely with white populations. This exclusion of black subjects exists in spite of an abundance of research in education, sociology and psychology which suggests differences in the socialization of black and white children. The present article reviews major studies of television and children and black versus white child development. The authors conclude with several suggestions for further research.

Comments

Journal of Advertising, Vol. 6, No. 3 (1977): 5-10. DOI.

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