Date of Award
Thesis - Restricted
Master of Arts (MA)
The purpose of this study was to identify the major predictors of cable subscribers' satisfaction and motivation. Under the assumption that audiences actively select media or media contents to fulfill their needs. If media or media content fulfill their needs, they repeatedly consume the media or its contents, this study was aimed at investigating cable subscribers' media use patterns and preferences for media contents
Choi, Yong Jun, "Cable Subscribers' Preferences for Programs or Channels as Predictors of Cable Subscribership" (1997). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1623.