Gender Stereotypes in Television Advertising and Effects on Children's Gender Schemata

Author

Rhonda Sue Plotkin, Marquette University

Date of Award

Fall 1992

Document Type

Thesis - Restricted

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Griffin, Robert

Second Advisor

Turner, Lynn H.

Third Advisor

Ksobiech, Kenneth

Abstract

Children receive gender information from many sources, including family , school , and the media. In regard to the media, one source in specific is television commercials . It has been argued that the messages children receive from commercials are gender stereotyped. This study looks at the role commercials play in the formation of children's gender role perceptions.

Recommended Citation

Plotkin, Rhonda Sue, "Gender Stereotypes in Television Advertising and Effects on Children's Gender Schemata" (1992). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1885.
https://epublications.marquette.edu/theses/1885