Date of Award
Summer 1989
Document Type
Thesis - Restricted
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Ksobiech, Kenneth
Second Advisor
Grams, John A.
Abstract
The purpose of this thesis is to serve as a preliminary study of the variables that influence programming decision making behavior by American popular music programmers. It is a study that examines how popular music is added to radio station playlists, as well as the relationships between programmers and the factors that influence programming decision making behavior: record reps, consultants, and corporate program directors; the use of trade publications; and the use of audience research.
Recommended Citation
Worachek, Jeffrey, "An Exploratory Study into American Popular Music Radio Programming" (1989). Master's Theses (1922-2009) Access restricted to Marquette Campus. 2054.
https://epublications.marquette.edu/theses/2054