Date of Award

Spring 2012

Document Type


Degree Name

Doctor of Philosophy (PhD)


Clinical Psychology

First Advisor

Franzoi, Stephen L.

Second Advisor

Saunders, Stephen

Third Advisor

Oswald, Debra


This study examined the effects of fashion advertisements on young adults' physical self-assessments, including mood, leadership role selection, body esteem, and attributional style. Two hundred seventy seven participants, including 110 men and 167 women completed a series of questionnaires. Results indicated that both men and women who were exposed to images of same-sex physical exemplars responded with an externalizing attributional style after imagining a hypothetical "bad" blind date. Men's reported mood was consistent with their cognitive judgment, indicative of having engaged in the self-serving bias, while women's mood was discordant with their externalization of the event. Gender differences and similarities are discussed.