Document Type

Technical Report

Publication Date


Performing Organization

Wisconsin Survey Research Laboratory


This research is being conducted as part of a larger study of the public's perceptions of state-maintained rural highway pavements in Wisconsin, Minnesota, and Iowa. Later stages of this project will involve interview;ing residents of the three states by telephone to gather information about people's concerns about the pavements in general and specific stretches of highways in particular. Information from this effort is expected to aid the states' Departments of Transportation refine the standards used to set pavement reconstruction priorities to better meet the needs of residents.


Public Perceptions of the Midwest’s Pavements - Wisconsin - Phase I (Focus Group), Madison, WI (2001).


This Phase I report is part of a larger study. Links below connect to the other phase 1 report, Phase 2, phase 3, as well as to the executive summary of this project:

Phase I - Winter Ride Survey

Phase II - State-Wide Survey Report

Phase III - Targeted Survey Report

Executive Summary - Wisconsin