Toyota, Oh What a Feeling? Or Oh What a Mess: Ethics at the Intersection of Industry, Government, and Publics
Document Type
Contribution to Book
Language
eng
Format of Original
14 p.
Publication Date
2012
Publisher
SAGE Publications
Source Publication
Case Studies in Organizational Communication: Ethical Perspectives and Practices
Source ISSN
9781452263885
Abstract
This case considers the role of communication prior to, during, and after a product recall. More specifically, it explores the importance of dialogue and transparency to create public trust and maintain a company's reputation. It also addresses potential conflicts of interest between corporate lobbying and government regulation, as well as the challenges of balancing individual and community concerns.
Recommended Citation
Meisenbach, Rebecca J. and Feldner, Sarah Bonewits, "Toyota, Oh What a Feeling? Or Oh What a Mess: Ethics at the Intersection of Industry, Government, and Publics" (2012). College of Communication Faculty Research and Publications. 110.
https://epublications.marquette.edu/comm_fac/110
Comments
Published version. "Toyota, Oh What a Feeling? Or Oh What a Mess: Ethics at the Intersection of Industry, Government, and Publics" in Case Studies in Organizational Communication: Ethical Perspectives and Practices. Ed. Steve May. Los Angeles: SAGE Publications, 2013: 111-124. Publisher Link. © 2013 Sage Publications. Used with permission.