Cramer-Krasselt [Encyclopedia Entry]

Authors

James Pokrywczynski, Marquette UniversityFollow
John McDonough

Document Type

Contribution to Book

Language

eng

Publication Date

2003

Publisher

Taylor & Francis

Source Publication

The Advertising Age Encyclopedia of Advertising

Source ISSN

1579581722

Comments

Published version. "Cramer-Kasselt," in The Advertising Age Encyclopedia of Advertising, Vol. 1. Eds. John McDonough and Karen Egolf. New York: Taylor & Francis (Routledge), 2003: 418-420. Publisher Link. © 2003 Taylor & Francis (Routledge). Used with permission.

Recommended Citation

Pokrywczynski, James and McDonough, John, "Cramer-Krasselt [Encyclopedia Entry]" (2003). College of Communication Faculty Research and Publications. 177.
https://epublications.marquette.edu/comm_fac/177