An Antidote for Ailing TV Ad Testing Measures and Spiraling Medical Costs

Authors

James Pokrywczynski, Marquette UniversityFollow

Document Type

Article

Language

eng

Format of Original

3 p.

Publication Date

1994

Publisher

Taylor & Francis

Source Publication

Journal of Hospital Marketing & Public Relations

Source ISSN

1539-0942

Original Item ID

doi: 10.1300/J043v08n02_03

Comments

Journal of Hospital Marketing & Public Relations, Vol. 8, No. 2 (1994): 15-17. DOI.

Recommended Citation

Pokrywczynski, James, "An Antidote for Ailing TV Ad Testing Measures and Spiraling Medical Costs" (1994). College of Communication Faculty Research and Publications. 183.
https://epublications.marquette.edu/comm_fac/183