We Must Learn to Innovate!: Culture Change (and Shock) in a Consumer Packaged Goods Company

Authors

Jeremy P. Fyke, Marquette UniversityFollow
G. Alan Fyke

Document Type

Contribution to Book

Language

eng

Format of Original

8 p.; 26 cm

Publication Date

2012

Publisher

SAGE Publications

Source Publication

Cases and Exercises in Organization Development & Change

Source ISSN

978-1-4129-8774-5

Comments

"We Must Learn to Innovate!: Culture Change (and Shock) in a Consumer Packaged Goods Company," in Cases and Exercises in Organization Development & Change. Ed. Donald L Anderson. Thousand Oaks, CA: Sage Publications, 2012: 273-280. Publisher Link.

Recommended Citation

Fyke, Jeremy P. and Fyke, G. Alan, "We Must Learn to Innovate!: Culture Change (and Shock) in a Consumer Packaged Goods Company" (2012). College of Communication Faculty Research and Publications. 390.
https://epublications.marquette.edu/comm_fac/390