Title

We Must Learn to Innovate!: Culture Change (and Shock) in a Consumer Packaged Goods Company

Document Type

Contribution to Book

Language

eng

Format of Original

8 p.; 26 cm

Publication Date

2012

Publisher

SAGE Publications

Source Publication

Cases and Exercises in Organization Development & Change

Source ISSN

978-1-4129-8774-5

Comments

"We Must Learn to Innovate!: Culture Change (and Shock) in a Consumer Packaged Goods Company," in Cases and Exercises in Organization Development & Change. Ed. Donald L Anderson. Thousand Oaks, CA: Sage Publications, 2012: 273-280. Publisher Link.