Dissecting and Critically Analyzing the Product RED Campaign, a review of L. A. Richey and S. Ponte's Brand Aid: Shopping Well to Save the World

Authors

Kati Tusinski Berg, Marquette UniversityFollow

Document Type

Article

Language

eng

Format of Original

3 p.

Publication Date

2012

Publisher

Taylor & Francis (Routledge)

Source Publication

Journal of Mass Media Ethics

Source ISSN

0890-0523

Comments

Accepted version. Journal of Mass Media Ethics, Vol. 27, No. 1 (2012): 75-77. DOI. © 2012 Taylor & Francis. Used with permission.

Recommended Citation

Berg, Kati Tusinski, "Dissecting and Critically Analyzing the Product RED Campaign, a review of L. A. Richey and S. Ponte's Brand Aid: Shopping Well to Save the World" (2012). College of Communication Faculty Research and Publications. 410.
https://epublications.marquette.edu/comm_fac/410