Understanding Publics’ Perception and Behaviors in Crisis Communication: Effects of Crisis News Framing and Publics’ Acquisition, Selection, and Transmission of Information in Crisis Situations

Authors

Young Kim, Marquette UniversityFollow

Document Type

Article

Language

English

Publication Date

11-2015

Publisher

Taylor & Francis (Routledge)

Source Publication

Journal of Public Relations Research

Source ISSN

1062-726x

Abstract

This study aims to better understand publics’ perception and communicative behaviors in crisis communication. The extant research has overlooked how framing factors and different publics’ communicative behaviors directly influence crisis outcomes, including reputation and behavioral intentions. An online experiment with 1,113 participants was conducted to fill the gap. The findings demonstrated that preventable crisis news framing was a strong negative predictor for crisis outcomes. Another finding based on Communicative Action in Problem Solving (CAPS) in Situational Theory of Problem Solving (STOPS) revealed that information attending, forwarding, and seeking are positively associated with reputation and behavioral intentions.

Comments

Accepted version. Journal of Public Relations Research, Vol. 28, No. 1 (November 2016): 35-50. DOI. © 2016 Taylor & Francis. Used with permission.

Young Kim was affiliated with Louisiana State University Baton Rouge at the time of publication.

Recommended Citation

Kim, Young, "Understanding Publics’ Perception and Behaviors in Crisis Communication: Effects of Crisis News Framing and Publics’ Acquisition, Selection, and Transmission of Information in Crisis Situations" (2015). College of Communication Faculty Research and Publications. 452.
https://epublications.marquette.edu/comm_fac/452