Document Type
Article
Publication Date
4-1998
Source Publication
The Appraisal Journal
Abstract
Understanding consumer shopping patterns is essential in estimating the value of regional shopping centers. Consumer shopping behavior determines retail sales at regional shopping centers which, in turn, impacts shopping center rents and value. This article quantifies the effects of consumer shopping behavior on nonanchor tenant sales in regional shopping centers. The results of this study reveal that the effects of location, comparison shopping, and department store image are important in estimating shopping center patronage and retail sales. They also indicate that the value of a mall can be allocated to real estate and non-real estate value.
Comments
Originally published in The Appraisal Journal, Volume 66, No. 2 (April 1998).
Reprinted with permission from The Appraisal Journal (April 1998) ©1998 by the Appraisal Institute, Chicago, Illinois. All rights reserved.
This version of the journal article is identical to the published version.
The published version of the journal article is also available here.