Title

Some Societal and Ethical Dimensions of the Service-Dominant Logic Perspective of Marketing

Document Type

Contribution to Book

Publication Date

2-2006

Source Publication

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Comments

"Some Societal and Ethical Dimensions of the Service Dominant Logic of Marketing," in The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. Eds. Robert F. Lusch and Stephen L. Vargo. M.E. Sharpe, Inc., 2006: 279-285. Publisher URL: http://www.mesharpe.com/mall/resultsa.asp?Title=The+ServiceDominant+Logic.