Understanding Generation Y Consumers: An Application of Vanity Scale to Examine Cross-National and Gender Differences

Authors

Srinivas Durvasula, Marquette UniversityFollow
Steven Lysonski, Marquette UniversityFollow

Document Type

Contribution to Book

Publication Date

2007

Source Publication

Marketing in the New Global Order

Source ISSN

9788174465108

Comments

"Understanding Generation Y Consumers: An Application of Vanity Scale to Examine Cross-National and Gender Differences" in Marketing in the New Global Order. Eds. Tapan K. Panda and Navin Donthu. New Delhi: Excel Books, 2007.

Recommended Citation

Durvasula, Srinivas and Lysonski, Steven, "Understanding Generation Y Consumers: An Application of Vanity Scale to Examine Cross-National and Gender Differences" (2007). Marketing Faculty Research and Publications. 117.
https://epublications.marquette.edu/market_fac/117