Title

Understanding Generation Y Consumers: An Application of Vanity Scale to Examine Cross-National and Gender Differences

Document Type

Contribution to Book

Publication Date

2007

Source Publication

Marketing in the New Global Order

Comments

"Understanding Generation Y Consumers: An Application of Vanity Scale to Examine Cross-National and Gender Differences" in Marketing in the New Global Order. Eds. Tapan K. Panda and Navin Donthu. New Delhi: Excel Books, 2007. Publisher URL: http://www.excelbooks.com/detail.aspx?iid=347.