Document Type
Contribution to Book
Publication Date
1996
Source Publication
Advertising Law Anthology
Source ISSN
0093-1985
Recommended Citation
Andrews, J. Craig, "Overview: The Role of Consumer Research Evidence in Recent National Advertising Regulation" (1996). Marketing Faculty Research and Publications. 132.
https://epublications.marquette.edu/market_fac/132
Comments
Published version. "Overview: The Role of Consumer Research Evidence in Recent National Advertising Regulation," in Advertising Law Anthology, Vol. 19, No. 1. Ed. Allison P. Zabriskie. Arlington, VA: International Library Law Book Publishers, 1996: xix - xxvii. © 1996 International Library Law Book Publishers.