Review of Psychological Foundations of Marketing by Allan J. Kimmel

Authors

Alexander Milovic, Marquette UniversityFollow

Document Type

Article

Publication Date

2014

Source Publication

Journal of Consumer Marketing

Source ISSN

0736-3761

Comments

Accepted version. Journal of Consumer Marketing, Vol. 31, No. 3 (2014): 230-231. DOI. © 2014 Emerald Group Publishing Limited. Used with permission.

Recommended Citation

Milovic, Alexander, "Review of Psychological Foundations of Marketing by Allan J. Kimmel" (2014). Marketing Faculty Research and Publications. 145.
https://epublications.marquette.edu/market_fac/145