Document Type

Contribution to Book

Publication Date

2015

Source Publication

Handbook on Ethics and Marketing

Source ISSN

9781781003435

Comments

Published version. "Marketing Ethics and CSR in Marketing: Research Challenges for the Next Decade," in Handbook on Ethics and Marketing. Ed. Alexander Nill. Northampton, MA: Edward Elgar Publishing, 2015: 1-14. Publisher link. © Edward Elgar Publishing 2015. Used with permission.

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Marketing Commons

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