Document Type

Article

Language

eng

Publication Date

3-2008

Publisher

SAGE Publications

Source Publication

Journal of Macromarketing

Source ISSN

0276-1467

Comments

Accepted version. Journal of Macromarketing, Vol. 28, No. 1 (March 2008): 5-11. DOI. © SAGE Publications 2008. Used with permission.

Included in

Marketing Commons

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