Marketing Planning for Social Entrepreneurial Organizations in the Context of Subsistence Marketplaces: A Pedagogical Reflection for Marketing Education in Jesuit Business Schools

Authors

Nicholas J. C. Santos, Marquette UniversityFollow
Tina M. Facca-Miess, John Carroll University

Document Type

Article

Publication Date

2014

Source Publication

Journal of Jesuit Business Education

Source ISSN

2155-0190

Comments

Published version. Journal of Jesuit Business Education, Vol. 5, No. 1 (2014): 35-49. Publisher Link. © 2014 Saint Joseph's University - Erivan K. Haub School of Business. Used with permission.

Recommended Citation

Santos, Nicholas J. C. and Facca-Miess, Tina M., "Marketing Planning for Social Entrepreneurial Organizations in the Context of Subsistence Marketplaces: A Pedagogical Reflection for Marketing Education in Jesuit Business Schools" (2014). Marketing Faculty Research and Publications. 150.
https://epublications.marquette.edu/market_fac/150