Framework for Analyzing Marketing Ethics

Document Type

Article

Language

eng

Publication Date

1983

Publisher

SAGE Publications

Source Publication

Journal of Macromarketing

Source ISSN

0276-1467

Original Item ID

DOI: 10.1177/027614678300300103

Abstract

This article discusses three ethical frameworks drawn from moral philosophy which can bring ethical insight to marketing decision-making. The frameworks will not provide "the" ethical answer, but rather can help marketing managers better systematize their thinking when dealing with marketing problems having ethical implications. Some of the factors necessary in building a comprehensive theory of marketing ethics are also presented.

Comments

Journal of Macromarketing, Vol. 3, No. 1 (Spring 1983): 7-18. DOI.

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