Document Type

Article

Language

eng

Format of Original

9 p.

Publication Date

1-1995

Publisher

Elsevier

Source Publication

Business Horizons

Source ISSN

0007-6813

Comments

Accepted version. Business Horizons, Vol. 38, No. 1 (January-February 1995): 39-47. DOI. ©1995 Elsevier. Used with permission.

Included in

Marketing Commons

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