Document Type
Contribution to Book
Language
eng
Publication Date
1985
Publisher
Lexington Books
Source Publication
Marketing Ethics: Guidelines for Managers
Source ISSN
0669108332
Recommended Citation
Laczniak, Gene R. and Murphy, Patrick E., "Incorporating Marketing Ethics into the Organization" (1985). Marketing Faculty Research and Publications. 189.
https://epublications.marquette.edu/market_fac/189
Comments
Published version. "Incorporating Marketing Ethics into the Organization" in Marketing Ethics: Guidelines for Managers, edited by Gene R. Laczniak, Patrick E. Murphy. Lexington, Mass. : Lexington Books, 1985: 97-106. Publisher link. Reproduced by permission of Rowman & Littlefield All rights reserved. Please contact the publisher for permission to copy, distribute or reprint.