Developing the Brand Equity of Jesuit Higher Education

Authors

Gene R. Laczniak, Marquette UniversityFollow

Document Type

Article

Publication Date

Spring 2004

Source Publication

Conversations on Jesuit Higher Education

Comments

Published version. Conversations on Jesuit Higher Education, Vol. 25, No. 3 (Spring 2004): 3-10. Permalink. © 2004 Marquette University Library. Used with permission.

Recommended Citation

Laczniak, Gene R., "Developing the Brand Equity of Jesuit Higher Education" (2004). Marketing Faculty Research and Publications. 19.
https://epublications.marquette.edu/market_fac/19