Broadening Journal of Public Policy & Marketing’s Outreach: My "Tour of Duty” as Editor
Journal of Public Policy & Marketing
The article offers the insights of Journal of Public Policy & Marketing's former editor on his tenure, objectives, and initiatives. He states that on editor tenure, he observed that a crucial time in a journal's life is the handoff or transition between retiring and incoming editors. He says that the aim in his term was to provide information regarding public policy issues's impact on marketing behaviors. He adds that he promoted ethnography topics during his tenure.