Leveraging Internal Competency and Managing Environmental Uncertainty: Propensity to Collaborate in International Markets

Authors

Syed H. Akhter, Marquette UniversityFollow
Fernando Robles, George Washington University

Document Type

Article

Language

eng

Publication Date

2006

Publisher

Emerald

Source Publication

International Marketing Review

Source ISSN

0265-1335

Abstract

Purpose – The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries. The purpose of the paper is to explicate how these two considerations affect the propensity to collaborate in international markets. Design/methodology/approach – The paper builds on existing theories and develops hypotheses showing relations between competencies and uncertainty and collaboration in international markets. Findings – Conceptual relations show that the goals of leveraging competencies and managing environmental uncertainty in host countries have varying effects on the level of international collaboration. Originality/value – The effects are shown through the integration of different theories and empirical findings. Furthermore, the significance of collaboration in international market entry decisions is established. Directions for future research are also provided.

Comments

Accepted version. International Marketing Review, Vol. 23, No. 1 (2006): 98-115. DOI. © 2006 Emerald. Used with permission.

Recommended Citation

Akhter, Syed H. and Robles, Fernando, "Leveraging Internal Competency and Managing Environmental Uncertainty: Propensity to Collaborate in International Markets" (2006). Marketing Faculty Research and Publications. 7.
https://epublications.marquette.edu/market_fac/7