Ethical Marketing and Marketing Strategy
Document Type
Contribution to Book
Publication Date
2010
Source Publication
Wiley International Encyclopedia of Marketing
Abstract
This article begins with a definition of ethical marketing and its relationship to marketing strategy. In the body of this work, seven basic perspectives for the ethical practice of marketing are outlined. Each basic perspective is discussed with reference to the American Marketing Association Statement of Ethics as well as exemplary corporate policies and behaviors that can serve as illustrations of ethical marketing approaches.
Recommended Citation
Laczniak, Gene R. and Murphy, Patrick, "Ethical Marketing and Marketing Strategy" (2010). Marketing Faculty Research and Publications. 90.
https://epublications.marquette.edu/market_fac/90
COinS
Comments
"Ethical Marketing and Marketing Strategy" in Wiley International Encyclopedia of Marketing. Eds. Jagdish Sheth and Naresh Malhotra. Wiley, 2010. Publisher Link.