This distinctive, theory-driven text uses 'The Self' as a theme to give students a meaningful context for exploring the key concepts of social psychology. To help students understand how social psychological knowledge applies to everyday living, end-of-chapter 'Applications' sections demonstrate how current theories and research provide benefits in real-world settings. Operating on the principle that 'knowledge is power,' each chapter contains multiple Self/Social Connection exercises so that students understand how text material relates to their own lives. Further, critical thinking questions are integrated into each chapter, with possible answers provided in an end-of-text appendix. Finally, this sixth edition continues its strong cross-cultural, gender, and diversity coverage, while expanding coverage of evolutionary theory, social cognition, positive psychology, and social neuroscience.