Television Programming Trends from 1967-71: A Comparative Study of the Chicago and Milwaukee Markets
Date of Award
Spring 1977
Document Type
Thesis - Restricted
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Grams, John
Second Advisor
Kennedy, Robert M.
Third Advisor
Price, Michael J.
Abstract
It is the purpose of this study to discover programming trends and patterns in television. The author will compare a pilot survey designed to observe programming in the Milwaukee television market, in 1971, with a similar study carried out in Chicago. Major topics include: 1) the development and establishment of methodology used in the Milwaukee survey which in turn was also used in the author's subsequent Chicago study. 2) the collection of data implementing techniques developed in the research design. 3) a look at the individual program categories with regard to similarities and differences within the two television markets, and 4) final concluding statements and analyses.
Recommended Citation
Gulinski, C. Chris, "Television Programming Trends from 1967-71: A Comparative Study of the Chicago and Milwaukee Markets" (1977). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1784.
https://epublications.marquette.edu/theses/1784