Date of Award
Spring 2009
Document Type
Thesis - Restricted
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Byers, Stephen
Second Advisor
Garner, Ana C.
Third Advisor
Slattery, Karen
Abstract
This thesis examines how five major magazines- Better Homes and Gardens, National Geographic, Reader's Digest, TIME, and Woman 's Day- translate their cover stories from print to the Web. A pattern analysis of 138 magazine cover stories from 20 different issues reveals that print stories are supplemented on the Web by 1) unique, 2) timely, 3) multimedia, and 4) interactive content. This study suggests that stories must change when told through different types of media and offers an updated version of Marshall McLuhan's hot and cool media theory.
Recommended Citation
Thomas, Ruby M., "Magazines and the Internet: Translating Cover Stories from Print to Web" (2009). Master's Theses (1922-2009) Access restricted to Marquette Campus. 2060.
https://epublications.marquette.edu/theses/2060