Date of Award

Spring 2009

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Byers, Stephen

Second Advisor

Garner, Ana C.

Third Advisor

Slattery, Karen

Abstract

This thesis examines how five major magazines- Better Homes and Gardens, National Geographic, Reader's Digest, TIME, and Woman 's Day- translate their cover stories from print to the Web. A pattern analysis of 138 magazine cover stories from 20 different issues reveals that print stories are supplemented on the Web by 1) unique, 2) timely, 3) multimedia, and 4) interactive content. This study suggests that stories must change when told through different types of media and offers an updated version of Marshall McLuhan's hot and cool media theory.

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